Good decisions start with traceable evidence.

DigNeeds uses public Reddit discussions as research leads for global ecommerce. It helps you keep source links, context and counterexamples attached to each product hypothesis.

1. Sample public conversations

We combine relevant and recent Reddit results, remove duplicate post IDs and apply time and community filters. A search result is a lead, not a representative market sample.

2. Use transparent signal rules

Posts and selected comments are matched for pain points, recommendation requests, alternatives and buying clues. Each label should be checked against the original context.

3. Treat themes as hypotheses

Theme counts do not equal unique buyers, market size or sales probability. Keep counterexamples and write down what would disprove your idea.

4. Validate outside Reddit

Compare alternatives, landed cost and safety requirements, then test samples or a clear product concept with the intended audience.